Cheers to victories. On and off the field.

Magic Eight partnered with Babe’s Sports Bar to help shape a brand designed to feel as bold, welcoming, and unapologetic as the community it serves. Starting with strategic positioning and messaging, we helped define Babe’s as more than a sports bar, but as a gathering space where women’s sports, cultural connection, and shared celebration take center stage.

From there, we developed a vibrant visual identity and brand system designed to live seamlessly across physical space, programming, partnerships, and marketing. As part of the brand expansion, we collaborated with Babe’s and Marz Community Brewing to design the artwork for Babe’s signature beer, reinforcing the brand through a culturally rooted product touchpoint. The result was a cohesive brand experience built to drive loyalty, recognition, and long term cultural relevance.